The Strategy Isn't the Problem.
The Brain Is.
After 18 years leading change inside a Fortune 500 company, I've watched plenty of good initiatives stall. The plan was usually fine. The part nobody planned for was how people's brains respond to change. Now I help organizations and individuals work with that instead of against it.
The Corporate Years
I spent 18 years as a Senior Director of Learning & Development at a Fortune 500 company. I led national rollouts, managed multimillion-dollar budgets, and built training programs for thousands of employees and customers across the country.
On paper, everything worked. In practice? Most of it didn't stick. People would leave a workshop fired up on Friday and fall back into old patterns by Monday. I watched it happen again and again. The strategy was good and the team was talented, and still the change didn't last.
The Turning Point
I started asking a different question. Instead of "What's wrong with the training?" I asked, "What's happening in the brain?"
That question changed the direction of my work. I trained as a brain-based coach with the NeuroLeadership Institute and began redesigning programs around how people learn, remember, and apply new behavior. You can see my credentials on Credly.
Feed Your Brain
I started Feed Your Brain to make brain-based change practical, for organizations working through a change and for people ready to get unstuck. Whether it's a Fortune 500 team or one professional, the work starts in the same place: understanding how people think when things change.
Today I work as a consultant, coach, and author. For leaders in title insurance and financial services, The Change Engagement finds where an initiative stalled, or where it's likely to stall, and what to do about it. For individuals, my course AI Confidence is free and open now, with more courses coming. I'm also an Amazon bestselling co-author of Strength, with Kathy Ireland.
This Is How Real Change Happens
Every course and client engagement I run starts from these three ideas.
Start With the Science
You can't change behavior without understanding how the brain processes, retains, and acts on new information. That's where every engagement begins.
Practical Over Theoretical
I've sat through enough theoretical workshops to last a lifetime. Everything I teach can be applied Monday morning. If it's not usable, it's not useful.
Change Is Personal
Behind every organizational transformation is a human being trying to adapt. I never lose sight of that. The work is always about the person first.
"Working with Tiffany has been a transformative experience. After each session, I walked away with a clear and detailed path for reaching my full potential, not just in my career, but in my personal life as well."
When I'm Not Feeding Brains
I'm based in Greater Orlando, Florida, where I live with my two favorite coworkers, Reggie and Sophie (who have very strong opinions about my Zoom schedule).
When I'm not building courses or coaching clients, you'll find me exploring new ideas, reading everything I can get my hands on, and figuring out how to make complex things simple. That's kind of my whole thing.
Your brain will lie to you. It will tell you the fear is a fact. Your job is to stop believing it.Tiffany Whitney
Ready to Think Differently About Change?
Whether it's an initiative at work or a pattern of your own, let's figure out the right path for you.
Consultant ยท Brain-Based Coach ยท Amazon Bestselling Co-Author
feedyourbrain.net